The full service concept of Atlant is to control and handle all strategic and operational fields in a sail racing team or a sailing event using internal resources or an established network of specialists. This includes providing services within the following fields:

• Strategic advice for marketing investment in sailing
• Hiring and developing skippers, navigators and crews, project leaders, shore-, media- and marketing teams
• Branding/exposure
• PR and media relations
• TV/Photo production and distribution strategy
• Event marketing
• Hospitality activities
• Corporate team building
• Contracts and negotiations